Privacy Policy
Foundry 5 is committed to respecting and protecting your privacy in compliance with UK data protection laws, including the UK GDPR and the Data Protection Act 2018. This policy describes how we collect, use, share, and protect your personal data across this website and our LinkedIn and Meta marketing and lead generation activities.
Effective date · 01/01/2024
Who We Are
For the purposes of UK data protection law, Foundry 5, located at 5 St. John’s Lane, London, EC1M 4BH, is the “Data Controller” of the personal data processed in connection with this website and our LinkedIn and Meta campaigns. Our campaigns aim to connect with prospective clients, partners, and other individuals by providing relevant information about our products and services. This policy applies to data collected through our website and through the LinkedIn and Meta platforms as part of our campaigns.
Data We Collect
Depending on how you interact with our website and with our LinkedIn and Meta campaigns, we may collect and process the following types of personal data.
a) Contact Information
- What we collect: name, job title, company name, LinkedIn profile information, Facebook or Instagram profile details, email address, and phone number, where provided.
- How it is collected: you may provide this information through the contact form on this website, by emailing us directly, or by engaging with our ads, requesting resources, or completing lead forms on LinkedIn or Meta.
b) Technical Information
- What we collect: IP address, device type, operating system, browser type, and time zone.
- How it is collected: automatically, through our server logs and analytics when you visit this website, and by LinkedIn and Meta when you interact with our ads or profiles.
c) Engagement Data
- What we collect: how you engage with our site, our ads, and our content — pages viewed, likes, shares, comments, and clicks.
- How it is collected: automatically by LinkedIn and Meta, and through Google Analytics 4 (measurement ID G-RLGBY4X4R2) on this website.
d) Marketing Preferences
- What we collect: your preferences for receiving further marketing communications.
- How it is collected: through lead forms or in-platform settings.
Lawful Basis for Processing
We process your data on the following lawful bases:
- Consent: where you give explicit consent, such as by submitting the contact form on this site, filling out a lead form on LinkedIn or Meta, or agreeing to follow our LinkedIn page.
- Legitimate interests: for marketing, lead generation, and campaign analytics, balanced against your rights and interests. You may object to processing based on legitimate interests at any time.
How We Use Your Information
We use the data collected via our website and via LinkedIn and Meta for:
a) Targeted Marketing
- To display relevant advertisements, sponsored content, and messaging on LinkedIn, Facebook, and Instagram.
- To tailor our ads and content based on engagement insights.
b) Customer Relationship Management (CRM)
- To follow up with individuals who submit an enquiry or interact with our lead forms.
- To track interactions and engagement for relationship management and personalised communication.
c) Campaign Analytics and Improvement
- To analyse website traffic, campaign performance, user engagement, and response rates.
- To refine our targeting criteria, audience segmentation, and ad effectiveness based on the insights collected.
International Data Transfers
If your data is transferred outside of the UK — for example, to Meta’s, LinkedIn’s, or Google’s servers — we will ensure appropriate safeguards are in place as required by UK data protection law. These measures may include Standard Contractual Clauses or other lawful data transfer mechanisms.
Your Rights
Under UK GDPR, you have specific rights concerning your data:
- Right to access. You may request access to the data we hold about you.
- Right to rectification. You may request correction of inaccurate or incomplete data.
- Right to erasure. You can request deletion of your data in certain circumstances.
- Right to restrict processing. You may ask us to limit the processing of your data in specific cases.
- Right to object. You can object to the processing of your data for marketing purposes or where we rely on legitimate interests.
To exercise these rights, contact us at contact@foundry-5.com. We will respond within one month, in line with UK GDPR requirements.
Data Retention
We retain the data we collect only as long as necessary to achieve the purposes set out in this Privacy Policy, or to comply with our legal obligations. When it is no longer needed, data is securely deleted or anonymised.
Security Measures
We implement strict security measures to protect your personal data, including encryption, access controls, and secure storage. We also require our service providers to maintain security standards for your data.
Updates to This Privacy Policy
We may update this Privacy Policy periodically. Substantial changes will be communicated by email or on our website, and the effective date will be revised accordingly.
Contact Information
For questions, requests, or concerns regarding this Privacy Policy, please contact:
- Foundry 5 — Data Protection Officer
- Address: 5 St. John’s Lane, London, EC1M 4BH
- Email: contact@foundry-5.com
- Phone: 0203 1938 835
If you are dissatisfied with our response, you may contact the Information Commissioner’s Office (ICO) at ico.org.uk.
By participating in our LinkedIn and Meta campaigns, you confirm that you have read, understood, and agreed to this Privacy Policy.
Questions about your data?
Ask us directly. A real person reads it, and you will get a straight answer rather than a form letter.