CLEMENTINE
An established, ORCHA-certified digital mental wellness platform trusted by 150,000+ members, helping people improve their emotional wellbeing through guided hypnotherapy and audio sessions, expert-led courses, personalised affirmations, and daily habit-building experiences. Foundry 5 partners with Clementine as the design and development team, continuously building, enhancing, and scaling the app.
Year
2026
Category
HealthTech
Platform
iOS & Android
Members
150,000+
14 Weeks · ORCHA-certified · Flutter, Node.js, MongoDB, Stripe
Client
Clementine
Timeline
14 Weeks
Services
Design & Development
Outcome
150,000+ Members
What problem were we solving?
Many people struggle to maintain consistent mental wellness habits due to busy lifestyles, limited guidance, and fragmented self-care resources. The platform had to scale reliably for a growing community of 150,000+ members while encouraging sustainable wellness routines through personalised content and progress tracking.
The Clementine mental wellness app in everyday use
Scope of Our Work
A comprehensive overview of the design and development activities undertaken to build, enhance, and scale a personalised digital mental wellness platform.
Research
Mental wellness trends, user behaviour, and competitor platforms were analysed to inform a personalised wellbeing experience focused on daily habit building.
User Experience (UX)
Simple, safe, accessible user flows were designed, covering onboarding, wellness goal selection, session discovery, course enrolment, affirmations, activity tracking, and subscription.
User Interface (UI)
Calm, modern, and accessible interfaces were created with a consistent design system across sessions, courses, affirmations, activity tracking, and profile management.
Prototype
Interactive prototypes were built to validate onboarding, session discovery, course enrolment, affirmations, activity tracking, and subscription journeys.
Development
A scalable mobile application was developed and maintained, integrating authentication, guided audio sessions, wellness programs, expert content, subscriptions, offline downloads, notifications, and backend services.
Technology & Tools Used
Flutter
Frontend
Node.js
Backend
MongoDB
Database
Stripe
Payments
Figma
UI/UX Design
How we approached the build
Research & Product Strategy
We analysed mental wellness trends, user behaviour, and competitor platforms to shape a personalised wellbeing experience focused on daily habit building.
UX & UI Design
We designed simple, safe, accessible flows and calm, modern interfaces with a consistent design system across sessions, courses, affirmations, tracking, and profiles.
Build & Scale
We developed and maintained a scalable mobile application integrating authentication, guided audio sessions, wellness programs, expert content, subscriptions, offline downloads, and backend services.
Ongoing Partnership
As Clementine's design and development team, we continuously build, enhance, and scale the app for a growing community.
Project Timeline
Research-driven planning, accessible UX flows, calm UI design, personalised home experiences, wellness feature development, secure subscription handling, and continuous testing ensured a reliable platform built to scale for a growing community.
Weeks 1–2
Research & Planning
User research, competitor analysis, feature planning, and product strategy.
Weeks 3–4
UX & UI Design
User flows, wireframes, and high-fidelity interface design.
Weeks 5–7
Core Development
Authentication, onboarding, personalised home experience, session management, and backend integration.
Weeks 8–10
Wellness Features
Guided sessions, wellness programs, courses, affirmations, activity tracking, and offline downloads.
Weeks 11–12
Subscription & Engagement
Membership management, notifications, premium content, and user engagement features.
Week 13
Testing & Optimisation
Subscriptions, Boost feature, and payment integration testing.
Week 14
Launch Preparation
Final review, agreed improvements, and deployment readiness.
What we built and how it works
Personalised Wellness Experience
Users receive tailored recommendations through guided sessions, wellness programs, curated content categories, and educational blogs that support their personal wellbeing goals.
Habit-Building & Progress Tracking
Daily affirmations, reminders, activity insights, listening history, and structured wellness programs encourage users to build consistent self-care habits and monitor their progress over time.
The Final Product
What happened after launch
0K+
Trusted Members
0K+
Member Reviews
0%
Helpfulness Rating
Business Impact:
A platform trusted by 150,000+ members with 40,000+ reviews and a 98% helpfulness rating, featured in the WSJ, The Guardian, and Forbes, and certified safe by ORCHA, delivering personalised guidance, structured wellbeing programs, and engaging experiences that drive long-term consistency.
Improved Outcomes:
Stronger daily engagement, habit formation, user retention, subscription adoption, and more reliable access to guided mental wellness resources across iOS and Android.
The team has been instrumental in driving both the design and development of Clementine, pairing a proactive, highly responsive workflow with the technical depth needed to handle our platform's complexity. Their partnership continues to move the product forward in a reliable and impactful way.
Founder — Clementine
