OVE CARE
Empowering young girls through puberty with confidence and knowledge.
Year
2025
Category
FemTech
Platform
iOS & Android
Users
60,000+
14 Weeks · Featured on App Store · React Native, OpenAI, COPPA-compliant
Client
Ove Care
Timeline
18 Weeks
Services
Custom Build
Outcome
Live on App Store & Play Store
What problem were we solving?
Most menstrual tracking apps provide raw data without explanation, leaving users confused about their symptoms, moods, and cycle phases. Young users lack personalised guidance, emotional reassurance, and clear insights, while monetisation must be carefully balanced to protect trust. OVE needed a unified system to simplify cycle understanding, deliver accurate AI insights, and provide safe emotional support at scale.
Ove Care AI companion interface with personalized insights
Scope of Our Work
End-to-end design and development of an AI-powered menstrual wellness application covering research, UX/UI, cycle tracking, chatbot integration, analytics, subscriptions, and scalable backend development.
Research
Analyse menstrual health behaviours, emotional challenges, tracking habits, and education gaps among teens and young women to design an AI-driven wellness platform.
User Experience (UX)
Design clear user flows for onboarding, daily symptom logging, cycle tracking, AI insights, chatbot interaction, analytics viewing, and premium feature access.
User Interface (UI)
Design clean, friendly user screens centred on an editable calendar, mood tracking, and an AI chat, with a consistent and intuitive design system across the app and with premium features.
Prototype
Build interactive prototypes to validate daily logging, AI insight delivery, cycle analytics, chatbot conversations, and premium gating before development.
Development
Develop a scalable mobile application integrating secure authentication, cycle prediction logic, AI insights engine, IVA chatbot, analytics, subscription management, and backend APIs.
How we approached the build
Discovery & Scoping
We partnered with health experts and conducted user research with the target demographic to shape the product vision.
Architecture Design
Privacy-first architecture with end-to-end encryption and COPPA-compliant data handling.
Build & Iterate
Iterative development with focus groups providing feedback on tone, content, and interface design.
Launch & Handover
App Store submission with optimized listing, full analytics integration, and ongoing support.
Project Timeline
Research-driven planning, simplified UX flows, friendly UI design, AI-backed insight generation, accurate prediction logic, secure data handling, and continuous testing ensured reliability, clarity, and scalability.
Weeks 1–3
Research & AI Foundations
User research, menstrual health study, competitor analysis, AI insight planning.
Weeks 4–6
UX & UI Design
User flows, wireframes, high-fidelity UI design.
Weeks 7–9
Core Setup & Onboarding
Backend setup, authentication, user onboarding.
Weeks 10–12
AI Insights & Prediction
Daily insights generation, cycle prediction logic, and personalisation.
Weeks 13–15
Chat & Engagement
IVA chatbot, symptom-aware responses, usage limits, notifications.
Weeks 16–17
Monetisation
Subscriptions, premium feature gating, and payment integration.
Week 18
Testing & Launch Prep
Testing, performance optimisation, security checks, and deployment readiness.
What we built and how it works
AI-powered daily insights, smart cycle analytics, and an intelligent wellness chat deliver personalised guidance, emotional support, and clear cycle understanding, while a structured premium model unlocks advanced charts, insights, and unlimited AI assistance.
Most menstrual cups can be left up to 12 hours
OUR
PRODUCTS
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The Final Product
What happened after launch
0K+
Downloads in First Quarter
0
App Store Rating
0%
Daily Active User Rate
Business Impact:
OVE creates a trusted menstrual wellness ecosystem by unifying cycle tracking, AI-driven insights, and emotional support.
Improved Outcomes:
Clear understanding of cycle patterns, reduced anxiety, higher emotional awareness, improved daily engagement, and stronger long-term user trust.
Working with Foundry 5 to create the Ove app has been an absolute pleasure. Their professionalism, work ethic, and willingness to always go the extra mile has really impressed me. I would recommend them to anyone.
Libby Tanswell - CEO of Ove
